Why Samsung is right to release the Galaxy S21 six weeks early

Why Samsung is right to release the Galaxy S21 six weeks early

Perhaps the most curious announcement came just a few weeks ago, when Samsung held a virtual event for a $700 phone that, to some, forgave the pricing foibles from earlier in the year, and to others represented a self-cannibalizing shift in strategy that served to confuse more than salve demand for its flagships. The Galaxy S20 FE is one of the best Android phones of the year, largely because it preserves what makes the S20 lineup so good while reducing cost to a palatable number. But the S20 FE will also likely have the dubious legacy of being the last phone Samsung releases before it unveils the next round of Galaxy S flagships, currently dubbed the S21 (or Galaxy S30, depending on which leaker you speak to). We've now seen renders of the S21 and S21 Ultra, and both appear to be iterative updates to this year's phones. The S21 has a flat display and the S21 Ultra a huge honking camera bump, and the main visual update over the S20 appears to be a camera module that wraps around the bezel. Whether there's additional function to this form remains to be seen. Perhaps the most interesting aspect of these most recent Galaxy S21 leaks isn't the phones themselves, but the purported release date: mid-January 2021, a full six weeks before Samsung usually unveils its Galaxy S flagships. Now there are many reasons the company would choose to go down this path, but I've been giving it some thought, and ...
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