Why One Direction Didn't Dance in the 'What Makes You Beautiful' Video
Boy bands are known for dancing. In the 1990s, boy bands like the Backstreet Boys and NSYNC were known for capturing audiences with their dance moves. Today, that torch is carried by the likes of BTS and Stray Kids. However, not all boy bands are known for dancing – One Direction being a prime example.
One Direction’s debut single was “What Makes You Beautiful.” It’s a beloved song with an iconic music video. Interestingly, the video for the song has no dancing. The choreographer behind the clip, Marty Kudelka, explained this decision.
Why the band had a choreographer for the ‘What Makes You Beautiful’ video
Kudelka has worked with a number of notable artists, including Jennifer Lopez, Mariah Carey, Pink, and legendary boy band alumnus Justin Timberlake. Despite his credentials as a choreographer, he wasn’t hired to work on the video for “What Makes You Beautiful” to help the members of One Direction dance. Rather, One Direction’s management hired him to get the members of the band accustomed to moving naturally on camera.
In Fuse, Kudelka discussed his approach. “For the guys, this is their first time coming out, we don’t want them to dance, per se. They could move how they normally move, but we don’t want them to be a Backstreet Boys or *NSYNC because that’s not what they’re going to be. They’re different.”
Kudelka explained he did teach the group some dance moves in order to understand how they moved around. “We did some ...
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