Why Mercedes & BMW Vehicles Need To Adopt The Tesla Platform

Why Mercedes & BMW Vehicles Need To Adopt The Tesla Platform

Why Mercedes & BMW Vehicles Need To Adopt The Tesla Platform Tesla CEO Elon Musk has always been fairly straightforward about his willingness to open up Tesla tech to other companies. For example, he publicly commented about the possibility of partnering with Mercedes on an electric Mercedes Sprinter in November 2018. This statement certainly wasn’t a fluke and is really just a natural extension of Tesla’s mission to advance the adoption of sustainable energy generation and electric transportation. With this mission in mind, it’s only logical to pursue ideas that scale Tesla’s superior electric vehicle platform as quickly as possible. In todays world, many electric vehicle manufacturers are pursuing electric vehicles by building a platform that other companies can use to build and grow their own business. Tesla made this promise even more real recently, with a new tweet from CEO Elon Musk confirming the company would be open to licensing its electric motors, batteries, power electronics, and even software out to competing automotive companies. What is important to understand is that for a platform to be attractive, another company needs to be able to build an attractive commercial product on the platform. What company could build a very attractive product on the Tesla technology platform? Both Mercedes and BMW have been structurally weakened in recent years, with each company having lost roughly 50% of their respective market caps since 2015. Even if they teamed up to tackle the electrification challenge, they would not be able to pull together the necessary resources ...
More on: cleantechnica.com