Who needs Google? Huawei wants mobile developers to build for its new app store
Huawei launched a charm campaign in London this week in an effort to persuade UK and Irish developers to creating new apps for Huawei Mobile Services (HMS), the platform that the Chinese company is presenting as the alternative to Google's Android Play Store.
The phone manufacturer announced during its first developer conference that it would splash out £20 million ($26 million) as an incentive for developers to work on apps for HMS. The investment will go towards rewarding the teams that successfully download an app to the platform by the end of this month.
To further inspire its audience, Huawei launched 24 developer open access kits covering a range of functions such as location-tracking, health or language services.
"We have announced our £20 million investment plan to recognize and incentivize our partners, so that we can build an outstanding ecosystem together," said Anson Zhang, managing director of Huawei UK.
In the current context, it seems that the company actually has very little choice but to aggressively pitch the benefits of HMS to developers. Last May, Google decided to suspend Huawei's use of some parts of the Android operating system after the US Department of Commerce added the Chinese manufacturer to its "Entity" list. As a result, Huawei's recent and future devices cannot use some Android services such as the Play Store, Maps or YouTube.
As a result of the blacklisting, Huawei has had to resort to an open-source version of Google's Android operating system, which runs without Google's key apps ...
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