Trump lost the ratings battle: What that really means | TheHill
Message to Donald Trump Donald John TrumpLatest Mnuchin-Pelosi call produces 'encouraging news on testing' for stimulus package China warns it will detain American nationals following DOJ prosecution of Chinese scholars: report Musician John Fogerty issues cease and desist over Trump use of 'Fortunate Son' MORE’s agent: If he winds up looking for a major network talk show gig after the election, tell him to calm down and exhale. Last week’s town hall ratings suggest he may not be ready for big-time broadcast television.
Thursday night, of course, pitted the president against rival Joe Biden Joe BidenConservatives seize on New York Post story to push Section 230 reform Trump wishes Harris 'the best' after aide tests positive for COVID-19 Pennsylvania rejects 372K mail-in ballot applications following primary confusion: report MORE in dueling town halls on competing mainstream networks: Biden on ABC, Trump on NBC. Biden won the ratings battle, even when Trump town hall numbers from NBC cable channels were included. But look at just the broadcast ratings, and Biden margin over Trump was even more significant.
That’s not surprising if you know what large American broadcast audiences look for.
Cable appeals to small slices of viewers, especially the news channels — which often serve as ventilation chambers for the frustrations of polarized political obsessives. Anger, resentment, and revenge are some of the emotional mainstays that keep viewers tuned in.
But little of that works in broadcasting.
The main networks are where audiences tend to go for affirmation of widely held values and truisms ...
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