Toyota cuts output of RAV4 Prime plug-in hybrid for US to laughable 5,000 units
Three weeks after introducing the RAV4 Prime plug-in hybrid in Japan, Toyota suspended orders in its home market and cut production for the US to just 5,000 vehicles. The company cited unexpectedly high levels of consumer interest and a…wait for it…constraint in battery supply.
Japan suspended orders on Monday, June 29. They received favorable reviews from many customers and received orders which largely surpassed the production capability of a newly developed lithium-ion battery. For the US, since its debut last year, the 2021 RAV4 Prime has generated an exciting level of consumer engagement and interest as the most powerful, fuel-efficient RAV4 ever. Due to unforeseen supply chain constraints, we have revised our production plan downward for calendar year 2020. We expect to reach previously planned production levels by early 2021. We anticipate the first model-year would be about 5,000 – and year 2 forward would be about 20,000.
The RAV4 Prime, a plug-in hybrid offering about 42 miles of all-electric range, is built exclusively at the TICO (Toyota Industry Corporation) Nagakusa plant in Japan. Official EPA range and efficiency numbers are not yet available.
Toyota said that its supply-chain constraints are due to battery availability. The company declined to say if COVID was the cause of the supply limit.
The Toyota RAV4 Prime received an enthusiastic response when it was unveiled at last year’s Los Angeles Auto Show. The gas-powered RAV4 is an ultra-popular crossover SUV selling nearly about 450,000 units last year and almost 1 million worldwide.
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