Thomas Cook's Return Bodes Well for the Industry
So allow me, if you will, to tell a little story.
Long ago, a man by the name of G.D. Crain thought there was a void in the trade magazine sector for a publication to cover the advertising world. He had a great desire to tell the story of how companies went to market to promote their products, and the advertising agencies that helped them do so.
So he cobbled together money from his family, attracted what he thought were the best editors and writers, and launched a weekly called “Advertising Age.” For decades it has been known as the ‘Bible of the Ad Industry.’ Full disclosure – I worked for Ad Age for 12 years.
So far you’re thinking, ‘Great. That sounds like a very unremarkable story.’ And in most ways it is.
Until you factor in the timing.
G.D Crain conceived of his idea in 1929, watched as the stock market crashed and started The Great Depression in October of that year, and still went ahead and launched the first issue of Advertising Age in January of 1930.
Ninety years later, the publication is still with us.
Crain proved prescient, to say the least. And I thought of that story earlier today after writing about the return of Thomas Cook, the world’s oldest travel agency that was started almost 180 years ago. The company suffered devastating financial losses, was forced to shutter and ended up stranding thousands of its customers all over the world.
But a Chinese company stepped in ...
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