Thomas Cook attempts a comeback, under new ownership and online-only

Thomas Cook attempts a comeback, under new ownership and online-only

Almost a year to the day since its dramatic collapse, Thomas Cook - well, the brand name - is back on the scene. The return of one of the travel industry's most high-profile names, stretching back to 1841, will be markedly different to its previous guises as a retail travel agency and airline. Thomas Cook will be a digital-only operation, operating as ThomasCook.com, with an emphasis on build-your-own packages to popular destinations around Europe. The company has packaging license (ATOL) and goes live for bookings this week. Thomas Cook will not be sourcing its own hotel stock but taking inventory from three bedbanks (HotelBeds, Webbeds and Yalago) for Europe and the rest of the world. Specifically for Asia, a dedicated team is in place to build its own network of properties, the company says. To complete the dynamic packaging element of the brand, Thomas Cook will use Paxport to source flights but admits that it is going to predominantly use EasyJet in the first phase. "It is important for us to get as much choice for our customers to fly from their local airports and we will aim to expand this as soon as we can," an official says. The reemergence of Thomas Cook, minus the legacy of package holidays and retail stores, has only come about after one of suitors to the original Thomas Cook, Fosun Tourism Group, came in with a rescue package. The Chinese leisure company pulled out of a £900 million buy-out program in the summer of 2019, ending any hope ...
More on: www.phocuswire.com