‘This Crisis Is Different’: Colorado’s Tourism Industry Takes Huge Hit From Coronavirus

‘This Crisis Is Different’: Colorado’s Tourism Industry Takes Huge Hit From Coronavirus

– Tourism is Colorado’s second largest industry and, in the middle of a global pandemic, it has all but disappeared. Abby Leeper is the communications manager for the Colorado Tourism Office. “The tourism industry is a really important one — it employees about 174,000 jobs across the state,” she said. They are already working with industry partners to determine the financial impact and how best to respond. “This crisis is different, it’s not a wildfire or flood that impacts one part of the state — it impacts the whole state, so that has been a big challenge for us. Not just how do we support one community, but really pull everyone up together,” Leeper said. When it comes to recovery, a major factor will be how long the crisis lasts and the feelings following. “As much as we want to look ahead, we really don’t know what will happen and what the new normal for travel in Colorado will be,” she said. At Denver International Airport the outlook is bleak. RELATED: Denver International Airport Sees Nearly 90% Drop In Number Of Travelers In a memo to city council, obtained by CBS4 Investigator Brian Maas, airport administrators say airport traffic is down 90% from the same time last year and that industry experts predict it will be years before passenger traffic returns to previous demand. RELATED: DIA Concerned Air Traffic Rebound Could Be 2-3 Years Away Leeper says they will undoubtedly see a shift in the industry, but one thing remains the same. “The landscape ...
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