The costly silence of tourism in Titletown

The costly silence of tourism in Titletown

GREEN BAY, Wis. (WBAY) - We're getting our first clear indication of just how devastating the pandemic has been on the Green Bay area's travel and tourism industry. In what would normally be the middle of Packers training camp, attracting thousands of fans a day, the Stadium District was quiet again Monday. “It’s basically a nightmare that just won’t go away, it just keeps happening over and over,” says Brad Toll, Greater Green Bay Convention and Visitors Bureau president. Toll says since March, travel to the Green Bay area has nearly stopped and it’s been costly. Canceled conventions, no training camp, and at least some home games without fans add up to hundreds of millions in lost revenue. “The figure where it’s at right now is probably over $100 million in just meetings and conventions that we’ve lost,” says Toll, “and you can’t get that back. The tax revenue that would’ve been generated to help local municipalities to pay bonds on our convention center and the Resch Center, you can’t get that money back, it’s just all gone.” That's only a portion of the pandemic's economic impact. The loss of training camp, two preseason games, at least two homes with no fans and the cancellation of the Badgers-Notre Dame game at Lambeau Field adds up to a another $100 million hit. “A lost football game at the stadium, 80,000 people, how do we get 80,000 people to come and visit us ...
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