Tampax SLAMMED for their latest television advert for tampons
Tampax has received overwhelming backlash since their latest UK campaign debuted on television.
The feminine products brand, owned by American company Procter & Gamble, is sold in over 100 countries across the world.
And their latest television advert, which has aired during family-friendly shows including Britain's Got Talent, shows a chat show host explaining how to correctly insert a tampon.
But since airing this month, many people vented their disgust on Irish radio show Liveline, while others have taken to social media blasting the advert as 'cringe-worthy'.
A YouTube recording of the advert Tampons & Tea, has racked up a stream of complaints.
The advert says: 'Tell me, how many of you ever feel your tampon?,' says the chat show host in the campaign.
'You shouldn't, it might mean your tampon isn't in far enough. You've got to get them up there girls.
'Example our special Tampax Pearl Compact Grip designed is your guide to comfort. Just pull it, lock it and put it in.
'Not just the tip, up to the grip. So get them up there girls, with Tampax. Do it for comfort.'
A stream of people took to Twitter to blasting Tampax as a 'step too far', when it comes to educating girls about using tampons.
One person wrote: 'I understand women's health is very important but the new Tampax ad is just a step too far.
''Get them up there girls', i'm sorry but if a bloke said that to a girl there would be mayhem. The ...
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