Slovenia sows the seeds of a strong restart

Slovenia sows the seeds of a strong restart

One thing we've learned during these challenging times is that not everyone is being affected equally by Covid-19, and that also holds true for the European travel industry. There's no question that even the most established destinations, like France, Germany and Italy, have been slammed by the loss in tourism revenue, for example, but does anyone really think tourism to those perennially popular cities won't fully recover eventually? The lure of Paris at night, castles on the Rhine and Michelangelo's David in Florence are so imbedded into the tourism lexicon as to seem virtually indestructible. But what about destinations that, however appealing, are newer to the mainstream stage? Take Slovenia, for example. This is a destination that I would describe as newly famous. For the past few years, the country, no doubt inspired by the explosion in popularity of neighboring Croatia, has been making itself known to travelers looking for the next hot spot, thanks to a heady mix of natural beauty, noteworthy cuisine and an emerging luxury hotel scene. That said, there are still plenty of Americans who couldn't find Slovenia on a map if you paid them. The good news is that, rather than retreat, Slovenia tourism has used this time to refine and promote its product so that inbound travel sellers will be ready when we are. Here's a sampling of what we can expect: Lake Village, billed as the first floating glamping village in Slovenia, opened this summer. Located in the village of Rozna, Lake ...
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