Report Says VW Might Be Selling Bugatti Brand to Croatian EV Startup Rimac

Report Says VW Might Be Selling Bugatti Brand to Croatian EV Startup Rimac

We all know Bugatti. The brand's resurgence under Volkswagen's tutelage was the stuff of legends, with the Veyron setting new standards in terms of power, luxury, and opulence. It was a car built for sheiks and oligarchs and it wore that tag with pride despite the fact it came from a brand owned by the "people's car".With their ridiculously big engines employing the unusual W16 layout - essentially two V8s stacked on top of each other - and quad-turbos, the modern Bugatti models have been the epitome of automotive extravagance since their rebirth in 2005, and it didn't look like that would change any time soon.A report from British publication Car that came out today claims that Bugatti should continue life in the same vein, only with a few changes and under different custody. The scoop says that Volkswagen is ready to sell its most luxurious brand to Rimac , the Croatian electric hypercar-maker that started life by installing an electric powertrain in a beat-down BMW only a decade ago.This whole thing sounds a bit ridiculous at first glance, but it actually makes more sense than one would imagine. First of all, the new Volkswagen management wouldn't mind getting rid of Ferdinand Piech's pet projects, with Bugatti being the most obvious of them. CEO Dr. Herbert Diess would like to focus on the current market trends, and W16 quad-turbo hypercars are not among them.The big three are electrification, digitalization, and autonomous driving, and Rimac is doing quite well ...
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