NFL, EA Agree to Multiyear Extension for 'Madden'
"It was important for us to really position the Madden franchise for future investment in innovation, gameplay features as we move to new consoles, more gaming devices, cloud-based gaming, and EA, really, given the history and knowledge and the level of talent gave us the best opportunity to do that," Rachel Hoagland, NFL VP of gaming, esports and partnerships, told NFL.com after the announcement. "So we're excited to continue to build the Madden franchise with them. It's our core offering."
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