More Than 90% of Quibi Users Reportedly Bailed After Free Trial
Quibi, the video streaming service that no one asked for, has apparently only covered about 8% of early users into paying subscribers, according to a report from mobile analytics firm Sensor Tower via the Verge. That means of the supposed 910,000 people who downloaded Quibi in the app’s early days, only about 72,000 decided to continue after their three-month trial period ended.
That 92% dropoff rate is yikes. To be fair, an 8% conversion rate isn’t horrible on its own. But when you compare Quibi’s launch to say, Disney+, it starts to look a bit sad. Sensor Tower’s data says that Disney+ converted 11% of free trial users into subscribers. Not so much more than 8%, right? Well, no. Disney+ converted 11% of an initial 9.5 million downloads in its first three days from the U.S. and Canada. As of May, Variety reports that Disney+ has 54.5 million subscribers and app downloads skyrocketed 74% in the U.S. over the July 4th weekend thanks to that hip-hop musical everyone won’t shut up about.
To say Quibi’s launch has been rocky would be kind. The numbers for launch day downloads were dismal. Initially, the app didn’t support casting to your TV, forcing users to watch everything on their phones or iPad. Within a month of launching, the streaming service already had its first data leak. Quibi founder Jeffrey Katzenberg and CEO Meg Whitman apparently mesh as well as oil and water, according to the ...
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