Memorial Day weekend deals latest economic blow to travel industry | TheHill
The travel industry is bracing for a dismal Memorial Day weekend, as many Americans are either unwilling or unable to visit popular destinations around the U.S. because of the coronavirus.
The three-day holiday weekend, which typically kicks off the summer tourist season, is expected to bring in just a third of last year’s revenue, according to data from the U.S. Travel Association.
Those dire figures and the near-collapse of the industry itself are prompting more calls for government aid.
“Our industry is still in what we would call rescue mode. We need help significantly,” said Chip Rogers, CEO of the American Hotel and Lodging Association (AHLA).
The plunge in revenue has some trade executives wondering if the summer travel season can even be salvaged. Leaders are now pinning their hopes on congressional action and more reopening at the state level so that the July 4th weekend can help make up for lost time and money.
“Time is of the essence. We know that now the next package is not looking imminent in the short term [but] it’s critical to get something done” before Independence Day, said Tori Emerson Barnes, executive vice president of public affairs and policy at the U.S. Travel Association.
Congress, however, isn’t expected to pass additional legislation anytime soon.
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