ITB Berlin: Strong upward trend in India's outbound travel
The strong growth in outbound trips from India continued seamlessly again into 2019. In particular, destinations within Asia benefited from this upward trend. As in Asia overall, holidays abroad are becoming increasingly popular in India too.
The launch of ITB India in April 2020 emphasizes the importance of the Indian market in the international scene. The event will put India’s growing travel industry in the limelight. ITB India will be the gateway to the Indian travel market for international players to gain access to one of the fastest growing outbound market in Asia. The latest findings of the World Travel Monitor by IPK International point to further growth in outbound trips from India in 2020. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 countries worldwide. It has been compiled for more than 20 years and is recognized as the most widescale continuous survey of global travel trends.
Despite a large population and economic development India is not one of Asia’s high-volume source markets for outbound trips. It ranks fifth, a long way behind China, South Korea, Japan and even Taiwan. However, in recent years India’s market has recorded above-average growth in outbound travel: With an increase of seven per cent in the first eight months of 2019, outbound trips from India exceeded the average figure for Asia overall.
The main beneficiaries of India’s growth in outbound travel are destinations in Asia, whose market share rose to almost 70 ...
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