I'm Trying Not To Sound Old While Talking About #Grasscar

I'm Trying Not To Sound Old While Talking About #Grasscar

TikTok is a “social media” service that I have been vaguely aware of for some time now, though because life is short and I am busy I do not know much about it. I have since been forced into TikTok by #grasscar. I became aware of #grasscar thanks to a Jalopnik tipster, who himself became aware of #grasscar thanks to some tweets by The Ringer writer Alyssa Bereznak. The videos show various individuals making DIY replacement floor mats for their cars out of artificial turf you can buy by the square foot at home improvement stores across our great nation. Bereznak collected a few of the videos in a Twitter thread, but we’ve been advised against embedding them here on the site, but you can look at them on Alyssa’s fun, informative Twitter page: There are many, many, many more where those came from. Truly too many to count. Ah, you’re back. Great. By now, you get the idea. The fact that Home Depot appears in so many of these might ordinarily lead me to conclude that this is some kind of viral marketing campaign but I sort of doubt that because many of them also don’t feature Home Depot, while other people went to Lowe’s. And besides, if this is a viral marketing campaign then I will have to be forced to admit that viral marketing has gotten more sophisticated than I have ever imagined. The slightly creepy/hypnotic music in the videos is most often attributed to Erin ...
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