Detroit auto show moves to fall, snatching prime fall window from L.A. Auto Show
Less than two weeks after the Los Angeles auto show’s move from November to May upset the balance of power among the auto industry’s top events for unveiling new vehicles, the Detroit show just snatched the big prize — the sole available time slot for a major show in the fall, the heart of new-vehicle intro season.
The 2021 Detroit auto show, officially known as the North American International Auto Show or NAIAS, will take place Sept. 24-Oct. 9.
“The more we talked to automakers and our other partners, we quickly realized this time of year is the sweet spot,” NAIAS Chairman Doug North said.
“A lot of new models are introduced in the fall. There’s a need for a leading auto show then, maybe even a greater need than in summer. The move met universal approval.”
The show’s organizers, the City of Detroit and TCF Center management leapt into action when the LA show announced it would move from this November to May 19-31. The new spring dates were uncomfortably close to the other top shows’ long-announced schedules: New York, March 31-April 11. and Detroit, June 11-26.
But LA’s move also created the prime opening NAIAS just seized. The coup by the Detroit Auto Dealers Association, which sponsors the Detroit show, has the full support of leading automakers, DADA Executive Director Rod Alberts said. That’s vital, because automakers like Ford, GM, Toyota, Hyundai, Honda and Fiat Chrysler can make or break a show by deciding to unveil exciting new ...
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