CEO of fast-growing mobile firm Realme explains keys to success - Business Insider

CEO of fast-growing mobile firm Realme explains keys to success - Business Insider

• Though mobile brand Realme was founded only two years ago, it's already managed to make a name for itself among giants such as Samsung, Huawei, and Apple. • It's the fastest-growing smartphone company in the world, according to consulting firm Counterpoint. • Some of the defining characteristics of the company are its ample portfolio, regular updates to its devices, and its value for money. • To understand how Realme became so successful, Business Insider spoke with Madhav Sheth, co-founder and CEO of Realme in Europe and India. Though mobile manufacturer Realme was only founded around two years ago and is pretty new on the scene, the Chinese firm has been growing exponentially. The brand has successfully carved out its own corner of a market dominated by giants like Samsung, Huawei, and Apple. Since its inception, the company has already made its way into the top 10 of the world's smartphone makers. As well as ranking seventh in terms of sales volume, according to consultancy firm Counterpoint, it's managed to squeeze into the top five in some markets. The company grew considerably in the second quarter of the year, according to Counterpoint. As well as being one of the company's founders, Madhav Sheth is also the CEO of the company in Europe and India. Business Insider spoke with Sheth to learn about the keys to the company's success. "Our portfolio speaks for itself," Sheth said. The brand boasts a hefty product range, including both entry-level and mid-range models: with devices ranging from $230 ...
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