BrandGraph® Reveals 34% Rebound in Influencer Marketing Industry Travel & Tourism Content
Orlando, Florida, Aug. 03, 2020 (GLOBE NEWSWIRE) -- , Inc. (NASDAQ: ), the premier provider of technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by , IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across brands, topics, and concepts in social media. BrandGraph leverages IZEA’s proprietary content classification engine and datasets to classify content across more than 4 million influencers and 600 million pieces of social content. For this study IZEA analyzed 520 million pieces of content from August 2019 to July 2020.
Download the BrandGraph COVID-19 Travel Brief here :
Influencer Sponsorship Hit its Lowest Point in April
Both the absolute count and relative content volume of sponsored influencer content among travel and tourism brands dropped significantly from the beginning of February to the end of April, 2020. In that three-month period, the industry saw a 66% decrease in relative content volume, with hotel brands seeing an 80% drop and airline brands seeing a 77% drop during that time period. April marked the low point for the overall travel and tourism industry as well as each sub-category measured within the industry.
A Three-Month High in July
July marked a three-month high for sponsored influencer content in the travel and tourism space, with relative content volume bouncing back 34 ...
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