BMG strikes global music partnership with ITV Studios
BMG has struck a multifaceted new partnership with ITV Studios, the international TV production and distribution business.
The deal makes BMG the new music partner of choice across all areas of ITV Studios’ business, covering records, publishing, production music and synch – and spans BMG’s central music company as well as BMG Production Music.
The partnership includes a global music publishing and administration agreement for future commissioned music, the launch of a joint venture production music label and the development of a customised online platform.
In addition, will enable ITV Studios to collaborate with BMG and its artist and composer clients on new creative projects.
BMG said the deal “presents opportunities for the marketing of frontline artists as well as potential joint programme and film development concepts”.
David McGraynor, Chief Operating Officer, ITV Studios, said: “Music is a key part of the world-class programmes our talented production teams around the globe create to entertain millions of viewers. BMG demonstrated that they understood our music challenges and have come to the table with innovative solutions.
“We are looking forward to connecting our teams and working with everyone at BMG around the world to make this partnership a huge success.”
Alistair Norbury, President Repertoire & Marketing BMG UK, said: “Entering into such a comprehensive partnership in the middle of the pandemic when we can’t all be in the same room together is an incredible testament to BMG and ITV Studios’ ability to work in a coordinated way across all business segments.
“The partnership opens up a great ...
More on: www.musicbusinessworldwide.com