Balmain’s Fashion Show on Paris’ River Seine Supported Black Lives Matter & Was Livestreamed on TikTok

Balmain’s Fashion Show on Paris’ River Seine Supported Black Lives Matter & Was Livestreamed on TikTok

Click here to read the full article. Balmain‘s Olivier Rousteing kicked off Paris’ Digital Couture Week tonight with #BalmainSurSeine, a physical fashion show and live music spectacle on a barge cruising down Paris’ River Seine. Livestreamed on Tiktok, the artistic director said it was conceived both to celebrate the end of France’s COVID-19 lockdown and as an artistic response to the Black Lives Matter movement. • None Lululemon Is Stepping Up Its Diversity Efforts -- Here's How • None 7 Insiders Sounds Off on What It's Really Like to Be Black and Working in Fashion The event was art directed by Andrew Makadsi, who also works with with Beyoncé, choreographed by Jean-Charles Jousni and featured a cast of Black dancers who performed in Rousteing’s fall ’20 Balmain men’s fashion show, which took place in Paris in January. It also featured a musical performance by French singer Yseult who was resplendent in white and looked just like the masthead on an old fashioned sailing ship. According to Rousteing, the event’s democratic outdoor staging was influenced by recent time spent in confinement. “Today, reunited with friends (while continuing to practice social distancing), we celebrate our return to Paris, as well as our recent rediscovery of the strengths of those eternal values,” he said in a statement. “I think every one of us will forever remember this past spring as being a dark one, marked by strange new fears and mandatory isolation,” he continued. “Forced apart, we suddenly realized that we depended on being ...
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