8 misleading tricks brands use to hype their phones

8 misleading tricks brands use to hype their phones

Smartphone marketing can be a devious endeavor, as various brands seek to gain the most attention from the average consumer. And oftentimes we see mobile manufacturers take a “by any means necessary” approach to marketing and advertising. But what types of questionable moves are phone brands engaged in? And how can you spot them? We look at some of the most prominent marketing tricks in the smartphone industry. One of the more common smartphone marketing tricks has been to use photos taken with a DSLR camera while pretending that it was taken with a phone. Huawei has used this tactic several times in the past, such as with the Huawei P9 back in 2016 and a Nova series device in 2018. The latter only emerged after a model in the photoshoot posted an Instagram snap (seen above), revealing that they weren’t actually taking a selfie and that a DSLR camera took a photo of them. Samsung hasn’t been immune to this practice, as its Brazilian division also posted stock photo shots and pretended they came from the Galaxy A8. Some of these cases can be down to negligence rather than malicious intent, but it’s still incredibly misleading and disappointing when today’s smartphone cameras are so good. This also makes you wonder how often manufacturers engage in this behavior — the ones we listed above are just some of the times companies have been caught. Synthetic benchmarks don’t quite represent real-world performance, but they can generally give us a rough idea of ...
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